A :4s shop car glass film promotion method:
one Market analysis
1) Target customer analysis
Age: Mainly young people aged 18-35. New customers place fewer orders, mainly old customers support half of the river. Education level: Generally understand online shopping, love online shopping of highly educated talents, mainly concentrated in college, undergraduate degrees, accounting for more than 70%. Gender distribution: The ratio of male to female groups is 3:2, in which the transformation of female orders is too low, economic strength: pay attention to the cost performance of the white-collar class.
2) Psychological analysis of online food shopping of target customers
The low purchase degree of most groups is mainly that the customer's experience is not in place, and many customers are focused on the price. If the average price of goods with postage is almost the same as the market price, then most prospective customers will find other stores or switch to offline purchases.
In this case, there are two ways to do it:
1, mainly promote the sales of relatively high single products, window recommended products
2. Launch large-scale promotional activities to satisfy customers
3, let customers choose their own express
3) Suitable promotion methods
1, full on delivery (full on reduction, delivery service)
Full send points; Less cash on full; No mail if full.
2. Set meal collocation
Details: Combine several products together to set up a package to sell, through the promotion package can let buyers buy more goods at one time.
3. Single product promotion (maximum discount to bear and make customers feel valuable).
1. Sales such as a person, people live to understand, for sales of great help
2. Integrity, without integrity, you have nothing
3. Charisma, the means to deal with people
4. Empathy, this is a very important point, only stand in the other side's position to think about the problem in order to truly appreciate the needs of customers
Step 5 Be persistent
There is no shortcut to go, the ability to talk does not necessarily work, the key is to do it with your heart, sales is a win-win, take out the heart for the sake of customers in order to really impress customers