Direct broadcast room rushing square means that on the live broadcast platform, the anchor invites the audience to the square for interactive behaviors such as punching in and liking, so as to increase the exposure and popularity of the direct broadcast room. The square is a public area on a live streaming platform where users can interact, communicate and share. Anchors rushing to the square in the direct broadcast room can attract more viewers to enter the direct broadcast room, improve the popularity and exposure of the direct broadcast room, thereby increasing revenue and the number of fans. At the same time, the audience's interactive behavior in the square can also obtain certain rewards and benefits, increasing the user's participation and loyalty.